Fashion and clothing have ostensibly been, and still are, the exclusive domain of women. Fashion and haute couture are synonymous, at least in Pakistan, with women. In the Western world, though, men did not spend all that much on clothing till the December of 2001, who unlike their counterparts in Pakistan, were very much fashion savvy. Even in the 16th century men were very conscious of what they wore. Clothes even then were a statement, not necessarily a fashion statement, but a statement nevertheless. The aristocratic class distinguished itself from the common class through their clothes, shoes, hairstyles, and mannerism.
Pakistani men, on the other hand, have been less conscious of their clothes until the media blitz. It was something which men till recently did not take an active interest in. Men throughout time have worn basically the same traditional outfit – the awami suit or the shalwar-kameez as it is popularly known. Gone are the days of being patriotic!